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Being well-organized and ready to make a good impression is something any company owner can tell you. When you’re attempting to make a good impression during a seminar or sales presentation, the last thing you want to do is fumble with papers that are loose or have dog ears.
Ensure that your body language, voice, attire, and papers are all congruent with your overall presentation. No one here can tell you what to wear. However, we can assist you in ensuring that your literature conveys the intended message.
Using presentation folders is an excellent method to showcase information, keep documents organized, and give the impression that your firm is professional and outstanding. In addition to showcasing your company’s logo, these folders increase the likelihood that your clients will retain and carry your materials, as opposed to a random assortment of flyers and brochures.
The question thus becomes, when is a presentation folder appropriate?
Get your company off to a great start with these five tried-and-true methods:
1. Training materials
There is much to absorb and recall when you start a new job, which can be overwhelming. Assist your new hires in navigating the onboarding and training processes more efficiently by giving them a presentation packet with all the necessary training materials. Unlike presentation files, which can be viewed and referred to simply, training videos may be time-consuming.
Provide new hires with training presentation folders to save time and money. Thank you for making things easy to reference. They are going to be more prepared to take up processes quicker.
2. Give as sales packs or welcome packs
You may provide the client with their paperwork in custom business folders that have your branding after they close the deal. The item(s) sold, the receipt(s), and any other information on the service(s) offered should all be included. In addition to being a practical method of meeting the customer’s needs, it also allows you to showcase your items and maybe boost sales.
Welcome kits are a great marketing tool for businesses that frequently get new clients. Send a welcome letter, product brochure, advertising materials, and a present to a potential new customer. As a promotional tool and a nice touch, little branded goods like pens and fridge magnets are perfect.
In addition to increasing the likelihood of a sale, these packets demonstrate the thoughtfulness and professionalism of your company. One specific approach to grab people’s attention is using folder printing.
3. Unique Die Cut
Like when making a painting, the first step in designing your unique presentation folder is to choose a die cut. While a conventional letter-size format is acceptable, the distinctive pocket folder designs sometimes take shape cues from more unconventional sources.
You might want to consider getting a die cut that others will find surprising. This may manifest as an uncommon pocket orientation, an abundance of panels, or a cover with a unique cutout design. For instance, designers who desire attention for their folders may choose a serpentine-cut cover.
Another option is to incorporate windows into your design so viewers can glimpse inside. Doing so allows the recipient’s name to peek through, making the folder’s cover uniquely theirs without breaking the bank on variable printing. But windows may also be a design feature.
4. Experiment with Stocks and Coatings
Picking out your “canvas” material is as important as the dimensions and design. From strong felt with a pressed fabric surface to environmentally friendly kraft paper manufactured from recycled materials, folder paper stocks are available in a rainbow of colors and textures.
If you’d like your folder to contain several eye-catching printed features, white stocks are often the finest choice and the most prevalent. Ink would “bleed through” the colored stock and change the color of the printed material. But it may be a lovely backdrop for less complicated patterns, especially ones that have been foil-stamped or embossed.
Think about the fact that paper isn’t an absolute need while designing your presentation folder. A poly material, which is both long-lasting and resistant to stains, is another option for pocket folders. The application of coatings allows for additional customization of many stocks. These enhance the folder’s aesthetics or tactile qualities while providing different levels of protection from spills, rips, and other harm.
To make your folder design seem glossy and reflective, use a gloss or ultraviolet (UV) treatment. Choose a finish that is satin or matte if you’re going for a more understated style with less sheen. Remember that you can use a particular coating in only one portion of your design.
Spot coating is an effective method for highlighting certain parts of your folder. To illustrate the point, consider applying a spot ultraviolet coating to the cover of a business folder as a logo. People will be drawn to examine your design more closely because of its understated yet noticeable style.
5. Information Packs
Organizing and filing massive volumes of data is vital in particular fields and contexts, such as the medical and real estate sectors.
It is crucial to have a system to organize and safeguard essential papers so that patients can easily access their medical records or home-buyers can examine legal paperwork.
The best way to keep all these documents organized and secure is in a presentation folder that has been expertly printed and branded. This will also physically reassure clients that their documents are in good hands.
In the end!
To stand out in the highly competitive world of print media, you’ll need every edge at your disposal. Never lose sight of the big picture; instead, move step-by-step. After all, a decision made early in the design process might have far-reaching consequences for judgments made later.
