Emails have been an integral part of modern communication. Gone are the days when people would send letters or page each other.In the world of business, everyone considers email as the official means of conversation.
Do you know?
90% and above marketers swear by using emails to connect to new potential clients. Customizing each target audience with a unique message and building a rapport is easier through email than in any other way. Finding the right email addresses has also become easy over time. With email search engines like GetEmail.io, you can now validate contacts individually and in bulk!
Its unique extensions will help you find the email addresses of the professionals on LinkedIn and Gmail, too.
Here are a few reasons how email can help in improving your business:
Brand recognition
According to a survey, 60% of the consumers confirmed to have made a purchase after receiving a marketing email from the said brand. Consistent and informative email outflows create a relationship with the consumers. It also generates brand recognition amongst the crowd. Once you form regular communication with your audience, they will eventually remember your brand every time they see it elsewhere. It also improves customer conversions.
A real-time connection
Do you know? Over 54% prefer to open their emails on their smartphones than the traditional computers. The world is running fast and people are only trying to catch up with its speed. So, with information like open rates and responses flowing in real-time, you can then figure out the consumer behavior and adapt to their interests pretty quickly.
While designing the email, make sure the content is mobile-friendly and pleasing. Include GIFs, images, hyperlinks, etc. These hooks generate curiosity to know more about your brand.
Strengthen your relationship
The next trusted means of communication after calling our emails. Everyone knows its importance and the etiquette of responding.If you are in a constant loop of responding to the audience’s emails, they will find you more responsible and credible. As the trust in the customer service builds up, the loyalty toward your brand will also increase substantially.A happy customer should be seen, heard, and acknowledged! The secret mantra to gaining customers’ trust is to take the responsibility for dynamic interaction.
The benefit of more for less
There are multiple built-in templates to help you with starting or re-sparking a conversation. Email marketing doesn’t need a huge budget to make it big for the audience. There are various applications and websites to help in finding and creating lists of new contacts. You can also have timers to send the emails to them at the right time and date. Set a budget and pre-plan the details of every email months ahead. Keeping ahead of the game is crucial in the service section of the business.
Final thoughts
As underrated as it seems, email marketing is more fun, challenging, and rewarding than the rest of the marketing techniques.
