With more and more people having access to the internet, it resulted in the rise of eCommerce businesses. Moreover, it became even more prevalent when the pandemic occurred. Even after the pandemic, the future of eCommerce will only see more growth, constantly expanding until every business has an online presence. For that reason, many companies are investing in eCommerce website designing services. This is so they can have an attractive online store for their business.
Not everyone is an expert when it comes to designing websites. That is why many prefer to hire an eCommerce website design Singapore agency. However, even if that is the route that you will take, there are some things that you need to consider. One of them is knowing the qualities of a good website design. That is why in this article, we will discuss the three traits of a good eCommerce website design.
#1 – Responsive design
There are many kinds of website designs that you can choose from. You can either search for blogs and read about the different kinds of website designs or look at your competitors’ websites. You may find a design you want to incorporate into your eCommerce website. However, what a good eCommerce website designing company will recommend is for you to select a responsive design.
A responsive website design is almost similar to the other website design types. However, what makes this design different is its ability to change size depending on the screen size it is being viewed. This feature is vital these days since most website traffic comes from mobile devices. Examples of these mobile devices are tablets and smartphones. Each of these devices has different models with different screen sizes. According to eCommerce website design Singapore firms, a responsive-designed online store can detect the screen size and morph the website pages to that size. Thus, every webpage of the online store can be viewed easily without zooming in and scrolling in different directions.
If your eCommerce website designing plan has a responsive design, you can ensure that your customers can view your online shop no matter what device they are using. They will get a great user experience and complete their shopping transactions without any problems. Thus, you should make sure that your eCommerce store will have a responsive website design.
#2 – Optimized for search engines
Having an attractive and responsive website design is great. However, if your website cannot appear in search engines, you will not be able to maximize the potential of your website. Search engine optimization or SEO is important in every website, especially business websites. This is one that helps websites be found by search engines. That is why your eCommerce website designing plan must be SEO-friendly.
There are many ways a website design can affect your SEO. One of them is the high bounce rate. A bounce rate is calculated based on how fast your website visitors leave your website after clicking it. This behavior prompts search engines like Google to think that the website is irrelevant to the keywords it ranked for. It also gives search engines the impression that the website has a low user experience. Thus, search engines will prevent that particular website from ranking high on the search engine results list. To prevent this, you need to make sure that your eCommerce website design Singapore expert will formulate an SEO-friendly website design.
#3 – Reflects company brand
Aside from a responsive and SEO-friendly website design, the eCommerce website designing plan must reflect the company’s brand. A brand is what sets a business apart from its competitors. It serves as the identity of the company so their customers can remember them. In the case of an online store, the website should bear the company brand since this is where your customers will always go.
You must speak with the eCommerce website design Singapore specialist regarding website design brand incorporation. One of the important brandings that should be included is your company logo. Make sure that it is one of the first things that is seen on your website. Another important detail is your brand colors. They need to be integrated into the website design in a visually pleasing presentation. In addition, these brand elements should be consistent throughout the eCommerce website. Thus, you must make sure that branding is consistent throughout the eCommerce website designing layout.
Hire a good eCommerce website Singapore team
To ensure that you will get a good website design, it is recommended that you hire an eCommerce website design Singapore company. They can create a website design that is responsive and SEO-friendly. They will make sure that branding is well-integrated in the online store. Furthermore, they will also incorporate elements that will increase your online shop’s user experience. Thus, you can easily attract and retain customers with your website design.