No doubt in your daily beauty routine water. From cleaning your face to shampooing your hair, taps flow freely. You will usually wet your skin and hair before applying the product and then use water to wash off. But it’s not just the H20 flowing from your faucet that affects your beauty rules.
Most of the cleansers, shampoos, conditioners and moisturizers you use are probably filled with too much water. Water (or water) is often the first item you see in the ingredients of your personal care products.
But the world is facing increasing water shortages. According to the World Health Organization, by 2025, half of the world’s population will live in waterlogged areas. So more environmental thinking consumers and companies are leaning towards seamless beauty products.
The cosmetics business has named “Waterless Beauty” as one of the top five trends to visit in 2019. And a beauty trends report from market research firm Mintel called water a “new luxury.”
Mintel predicts that “water supply has become a valuable commodity without the expense of” The more consumers become aware of this, the more beauty brands will need to change how they produce and manufacture products to limit their dependence on water. ”
An overview of shameless beauty
The woman is washing her face with a cream that does not need to be washed
There are waterless face washes and cleansers that do not need to be washed. Jacob Lund /
Like many beauty trends, the origin of waterless products is in Korea, reports Refinery 29. Not necessarily for the environment, they were created for the benefits that were given to the skin.
Water is used as an expensive base, but it is often used instead of oils and botanicals when the formula is taken out. As a result the product is more dense.
Sometimes change becomes a habit as waterless textures and qualities differ. However, it also has advantages.
Water-based products, for example, can dry out the skin.
“Culturally we’re afraid of dirt so we overuse detergent-based cleaners,” Beautymart co-founder Anna-Marie told Soloise Refinery
Shameless beauty products
Take a look at some waterless beauty, skincare, and personal care items available here.
Its most primitive, waterless shampoo is a product you probably already know: dry shampoo. Dry shampoos come in the form of sprays, powders or foams that mist or dust on your hair. They soak up excess oil and residue. You just let it sit and then brush, comb and style as usual. The most popular dry shampoo brands are used in regular shampooing to give the hair body and prevent it from looking oily and prickly.
However, there are also some real waterless shampoos that are used just like you use real shampoos. OWA Hair Care contains a powdered shampoo that is activated by your shower water.
Also, shampoo bars can be lathered like soap bars for hair. According to Stylicaster, in addition to being waterless, shampoo bars do not contain the chemicals and additives that are typically found in traditional herbal shampoos.
Waterless wash and cleanser
From powders and foams to non-rinse gels, there are many products that allow you to clean your face and body without too much or no water. The video above has a very elaborate routine but most of us probably have a very simple habit of cleaning.
Exfoliating powders and waterless gels, powders and waterless facial cleansers, and even body washes do not have to be washed off.
Carrington Snyder, co-founder of body care brand Cayo, is launching a new powdered skincare brand called PWDR that will include a powdered, waterless exfoliating face wash.
Almost every makeup product is available in a waterless formShameless makeup is easy to find. Contains mineral foundation, powder blush and cream eyeliner. But look for an array of more deep-products that don’t rely on water.
For example, there are reusable blush papers that can only slap the skin for a natural look. And at the end of the day, you can wash your face with one-step makeup remover that doesn’t need to be washed.